Find and manage overseas partners
Your export partners may well be the critical factor in the success of your overseas business.
Selecting the right agent or distributor and managing them correctly is the key.
Part of the ExportLeader Certification Programme
Pick a lesson and get started!
How are you going to find the partner you need?
What information do you need to exchange and what approach do you need to take?
What strengths do you need from them in the marketplace?
What organisational abilities do you need them to have to support your international growth?
What are the key factors that might make you select one partner over another?
How can you find people who you can get the right kind of working relationship with?
What ‘soft factors’ are you looking for? How will you recognise them?
What are potential partners looking for?
How can you make a good impression?
What are the key areas you need to consider for your agreement?
Why is a contract so important? What is its purpose?
What should go into it? What duration should it have? Which jurisdiction should it be governed under?
What sort of relationship should you be looking for?
What can you do to ensure that the right kind of relationship grows between the partners?
What can you do to keep motivation high?
How will you agree targets with your partner that will work for your business?
How quickly do you expect your business to grow?
What considerations should you take into account when agreeing and reviewing targets?