Plan 1 – WHY?

Each of your plans stands alone, so you can build tactical plans for specific areas of interest for you.

Work through all the plans to create a comprehensive export strategy.

As you complete and submit a plan a copy will sent to your email address for you to keep and review .

Start planning!

- Step 1 of 2

Name *

Company *

Business name

Email *

Your email address

Advisor's Email

Optional: send a copy to your advisor

Why do you want to Export?

List the ‘Push’ and ‘Pull’ factors that apply to your business below.

Push Factors

Our UK Market is static or declining – it is difficult to find new/quality customers
Our UK market is reaching maturity
We are facing new competition from overseas
We have saturated our UK market
We need to grow to compete
We need to exploit our niche overseas before someone else does
We need to keep up with customers who are increasingly international
Structural changes in our industry are reducing our UK customer-base
We want to reduce our dependence on the UK market
Our UK business is seasonal
We need to improve our cashflow if we are to sustain our growth
We need to use others’ resources if we are to sustain our growth
We need to make our business more attractive to employees

Pull Factors

Our competitors are successful overseas
We can beat foreign competitors in the UK so we can beat them overseas
We are in a small niche and want to grow
We have a highly innovative offer
We think our offer could be more attractive overseas than it is in the UK
We get enquiries from overseas that we can’t meet
Some markets appear to be less competitive than the UK
We could re-position our offer to achieve better margins
We can reduce risk by trading across a range of countries
We could benefit from collaboration with an overseas partner
We can scale our business model
We can get a higher return from development costs
We already have contacts overseas
Our sector has a strong international reputation
We can create bigger orders overseas than we can in the UK
International trade offers an exciting and motivating prospect
We can increase the value of our company and our brand

Other reasons specific to your business

The Road Ahead

What are your next steps?

I want to discuss some of these ideas further with colleagues
I would like colleagues to work through this Module
I want to get on and complete the other Modules (schedule in diary?)
I don’t have a trade adviser and I would like to make contact with one
I want to get in touch with my adviser and discuss my ideas further
I need to find out if there are any events that might be helpful
I need to network with some other exporters to see what they do
I want to make an exploratory trip to get a feel of a market
I want to go and ‘walk the floor’ at an overseas exhibition to get a feel of the market

Other Ideas:

So………what’s next?

Make a pledge for actions that you are going to take to develop your strategic thinking for overseas markets.

I WILL undertake all of the actions below:

Complete the “Why?” course on ExportSavvy.
Develop our blue sky SMART objective with colleagues (and dare to dream) .
Develop the list of reasons as to why export will benefit our business.
Create a list of strategic aims for the business.
Consider what could stop us from realising our potential and list these barriers.

Some additional actions

I will involve the following colleagues as I develop my thinking

I will seek / ask for additional help for the following as I develop my thinking

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