Consider the challenges and options you have for reaching your target market
Your company probably can’t provide everything from the UK, e.g. sales, support or fulfilment.
Other barriers to growth may be looming – your stockholding capability, or having enough skilled personnel close to the customer. Different international business models can provide different levels of resource for your business.
The lesson ‘Your Route to Market’ will help you consider what resources you can provide from within your business, and what would be better delivered in territory.
Identify what you’ll need from a third party to overcome the barriers to growth.
The analysis will help identify your best option.
‘Making a Profit’ provides you with a detailed financial framework for your business model.
Use it to refine your thinking and check the real profitability of your export model. Advice from a financial specialist will ensure your thinking is clear and that you have ticked all the boxes.