Shape Your Overseas Offer
Understand the fundamentals of your competitive edge … and why you might have something overseas markets find of special value.
Understand the value. Get back to the basics – what makes you special to your customers?
Why do they really buy from you? Be clear about this and you’re in good shape to begin developing your strategy.
The module ‘Communicating Your Offer’ will get your thinking going. Record your conclusions at the end. Ask other colleagues to add their thoughts. This is productive thinking for your whole business approach. Clear thinking and communication of your offer is one of the keys to growth.
The ‘Protecting Your IP’ lesson will brief on the issues you need to think about. Find out more by attending a Masterclass if there is one available. Ask your legal advisor about how to take protective steps or check out the website of the Intellectual Property Office to find out about doing this yourself. You can do this online.