Where to export?
choose your market
Work out what kind of market would suit your business best. (It’s not always obvious!)
Profile your ideal market. There are many markets that you could trade in. Choosing the wrong one may make trading more difficult and be a drain your resources. Work out what your ideal market looks like. What conditions will drive sales? What aspects make a market risky or difficult to trade in? Make that key decision, where to export.
The lesson called ‘Your Ideal Market’ will help you understand what you are looking for from an attractive overseas market. You can use the model to debate options with colleagues and your advisor.
‘Simple Desk Research’ will help you structure your approach to market selection and build a ‘roadmap’ of your priorities. Inform your thinking by checking out some of the market research website links. Network to businesses operating in your potential markets.